Over The Counter 20 March 2023: The Shape Of The Global OTC Market To Come, With IQVIA Consumer Health's Amit Shukla
Executive Summary
In this episode, HBW Insight catches up with IQVIA Consumer Health’s vice president of global consulting services, Amit Shukla, to find out how the global consumer healthcare market is performing as it comes out of the pandemic. It’s good news, Shukla reveals, based on the firm’s latest intelligence. The market grew double digits in 2022 and is predicted to expand by 5-6% per year in the future - even faster if some of the innovative switches currently in the pipeline succeed. Shukla points to artificial intelligence, sustainability and popular wellness ingredients as trends to watch that will drive future market growth.
Further Reading
Outlook 2023: Health, Beauty, Wellness Company Leaders Offer Views On Year Ahead
Outlook 2023: Market Experts On Importance Of Value, Mental Health In A ‘World On Fire’
Why Spin Out? IQVIA Consumer Health On The Standalone Trend In OTC
IQVIA Consumer Health: Brands Can Beat Inflation, But Only If OTC Firms Raise Their Game
Are Rx-To-OTC Switches Worth The Trouble? Yes They Are, IQVIA Data Shows
Further Listening
Over The Counter 26 July 2022: Global Self-Care Trends With J&J Self-Care R&D Lead Adam Ricciardone
These and all other podcasts are available on the Informa Pharma Intelligence channel on Apple Podcasts, Google Podcasts, SoundCloud and TuneIn - and also now on Spotify Podcasts - and via smart speakers if one of these platforms has been set up as your default podcast provider.
Over The Counter Theme Music
Warm Vacuum Tube by Admiral Bob (c)
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